If as a business owner you’re interested in marketing your business online to a wider audience, you can’t escape content creation and marketing. CONTENT IS KING #NoCap
Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers.
“The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.” – Copyblogger
Having an engaging content marketing plan means that you have a strategy to create high-quality, valuable content that will build strong customer relationships.
As I have mentioned in one of my blog, social media shares can eventually boost a business’s search rank thereby increasing leads.
So it’s no surprise that many companies have focused on social media content to wow their audiences.