To avoid under-exploration of the potential audience your business could garner to its sales you need a professional approach of using Instagram.
“A business Instagram account approach is quite far from just a persona Instagram account”
This platform don’t just has a huge market for business, but there’s always an interested audience for any niche of business that you can reach without spending large sums of money.
Instagram has become a great platform to use in your marketing strategy. In fact, 80 percent of Instagram’s one billion users follow business accounts.
Creating posts, sharing stories, and tagging your customers is what people like to see. More and more companies have started using it to make their brand presence more prominent.
Instagram has over one billion monthly active users and is one of the most popular social networks worldwide.
In January 2019, Instagram reported 500 million daily active Stories users worldwide, up from 400 million global DAU in June 2018. – Statista
INSTAGRAM AGE DEMOGRAPHY
Users between the ages of 25 and 34 years constituted the biggest demographic group, followed by users aged 18 to 24 years.
Overall, over two-thirds of global Instagram audiences were aged 34 and younger. – Statista
The Instagram algorithm is built in such a way that it’s quite easy for a competent marketer to narrow a particular business to its niche audience without lavishing much money on the general populace.
BUSINESS ON INSTAGRAM
Instagram users report making a purchase decision based on something that they saw while browsing the app. – Oberlo
Marketers also play a huge role in influencing these purchase decisions too, so if your brand is not including Instagram to your social media marketing, you’re missing out on a huge opportunity.
Especially if your business is targeting millennials.
FEATURES OF INSTAGRAM
“Stories” is the feature that allows users to post photos and video sequences that disappear 24 hours after being posted.
IGTV was originally built as a standalone video app by Instagram for Android and iOS smartphones. It allows for longer videos compared to Instagram.
While IGTV is still available as a standalone app, the basic functionality is also available within the main Instagram app and website.
“IGTV supports both landscape and vertical videos“
Instagram Live is the most amazing feature of this platform. It enable businesses to show their audience current happenings like product launch, Q&A session, interview, flash sales, giveaway