Better advertising on LinkedIn, as anywhere, starts with clear objectives. If you know
exactly what you want to do, you’re a heck of a lot closer to doing it successfully.
On LinkedIn, your objectives will guide the advertising formats that you choose: from
building awareness to nurturing prospects and driving leads.
“If you were to liken social media to a house, Facebook would be the family room, LinkedIn the home office, and a blog the library“
Linkedin is sure an online corporate office where you schedule meeting with employees, business partners and industry experts for projects and exchange of ideas. – HubSpot
Therefore being on Linkedin goes beyond creating a profile. It is the only social media that’s built purposely for professional network #NoCap
This is your Linkedin office. It’s free to create your Company Page and make it available for your different audiences to find.
A Company Page provides a great foundation for other advertising activity on LinkedIn, with an immediate opportunity for audiences to engage with your business and receive organic updates from you.
Hence you should manage your Linkedin just the same way you manage your office and staff.
With the use of its profile database, Linkedin can help you to capture the attention of your target audience by tailoring your ads to your prospective client’s profile page where they see it every time they come online.
PROGRAMMATIC DISPLAY ADS
This is sure avenue to display those ads with classic 300×250 pixel dimensions for great viewability of over 80%.
This ads appear in the right-hand column of the LinkedIn desktop interface, and feature a small visual and short message of up to 100 characters.
They’re nimble and cost-effective, a bit like search ads only targeted by LinkedIn profile data so that you know exactly whom you’re paying to advertise to
Sponsored InMail delivers private messages to your target audience at scale through LinkedIn’s multi-platform messaging environment.
It’s a fusion of email and instant messaging that every professional trust and respond to, with open rates averaging 52%
This hot cake feature delivers your brand’s content in the LinkedIn feed, which is exactly where LinkedIn professionals and members look to engage with relevant, useful content from brands
FOR EXTENSIVE GUIDE ON HOW YOU CAN LEVERAGE ON LINKEDIN MARKETING TO UPSELL YOUR BUSINESS AND NETWORK CLICK HERE